VISUAL DESIGN - It's about perspective.
Making an image appear to have depth is a complex process. It requires a keen understanding of the many components of distance perception. It’s not just knowing that objects appear smaller as they get further away. There are other factors such as level of detail, depth of field, and atmospheric effects, that can be manipulated to create depth in an image. Likewise, point of view plays a critical role in the work I do for clients. To be effective, I must not only grasp my client’s perspective, but have a clear picture of their intended audience or “demographic” as well. In effect, I actively study my client, their customers, and the market place, so that I have the proper perspective before I even begin to design.