Making an image appear to have depth is a complex process. It requires a keen understanding of key components of distance perception, such as level of detail, depth of field, and atmospheric effects, all of which can be manipulated to create a sense of depth in an image. Perspective also plays a critical role in the work I do for clients. To be effective, I must not only grasp my client’s perspective, but have a clear picture of their intended audience or “demographic” as well. In effect, I actively study my client, their customers, and the market place, so that I have the proper perspective before I even begin to design.